Business & Finance

Meta's ad revenue growth outpaces Google search in third quarter

CNBC reports Meta's third-quarter ad revenue rose 26%, outpacing 12% growth in Google's search division.

Updated Nov 1, 2026 · 13:18 UTC1 reports

The short version

CNBC reports Meta's third-quarter ad revenue rose 26% to $63.1 billion, versus 12% growth for Google's search unit.[CNBC]
Alphabet had its worst stock market day ever after earnings, with shares falling over 12% and about $500 billion erased.[CNBC]
Meta CFO Susan Li said advertisers using its AI tools saw about 5% more conversions, and nearly 10 million advertisers used them in the quarter.[CNBC]
Google projects up to $205 billion in capital spending this year and Meta up to $145 billion, though these are projections.[CNBC]

Meta's third-quarter ad revenue rose 26% year over year to $63.1 billion, while Google's search division grew 12% to $63.4 billion.[CNBC]
Alphabet had its worst stock market day ever after third-quarter earnings, falling more than 12% and erasing about $500 billion in market value.[CNBC]
Meta's stock fell 14% in October, its worst month since October 2022.[CNBC]
Google's cloud division reported revenue growth above 100% to $31 billion in the quarter.[CNBC]
Nearly 10 million advertisers used at least one Meta AI tool in the third quarter.[CNBC]
Ads account for under two-thirds of Google's revenue, while Meta still earns 98% of its sales from ads.[CNBC]

Meta's AI-driven conversion and spend gains are company-stated figures from its earnings call, not independently verified in the reporting.[CNBC]
Capital expenditure figures are projections given as upper-bound amounts, not reported spending.[CNBC]

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.