Technology
Meta says Muse is gaining traction as some businesses report limited activity
Meta claims more than 10 million users in the US and Canada activated Muse, while DoorDash reports orders in the hundreds and Life Time sees zero cancellations.
The short version
- Meta claims its Muse agent is becoming a major shopping force, with users averaging over $200 per purchase.[Wired]
- DoorDash describes agent orders as numbering in the hundreds, and Life Time reports seeing zero agent-driven cancellations.[Wired]
- Amazon, which blocked Muse last month, now says it expects to work with outside agents, and Insurify reversed its block.[Wired]
- Meta's usage figures are company claims, and an audit found only 11 of 51 large U.S. retailers hold a deliberate AI agent position.[Wired · CNBC]
Key facts
- Meta claimed Muse is becoming a major shopping force, with millions of users averaging over $200 per purchase.[Wired]
- Zuckerberg said on an earnings call that more than 10 million people in the US and Canada activated Muse.[Wired]
- DoorDash described orders from Muse and other agents as numbering in the hundreds.[Wired]
- Life Time Group said it has seen zero cancellations of subscriptions or memberships from AI agents.[Wired]
- Amazon blocked Muse last month, contending users would prefer its Alexa shopping agent, and later said it anticipates working with outside agents.[Wired]
- Insurify blocked Muse but changed course after introducing technology to ensure agents present accurate offers.[Wired]
- An audit by Billions Network and AmanTrue of 51 large U.S. retailers found 11 have a deliberate AI agent position, five explicitly restrict agents, and 37 block them largely by accident.[CNBC]
What remains uncertain
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.