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Meta reports Muse AI app passed 10 million users, with shopping prominent

According to TechCrunch, Meta's earnings call cited about 25% daily use of Muse and average shopping purchases above $200 for over a quarter of engaged shoppers.

Updated Oct 22, 2026 · 10:25 UTC6 reports

The short version

  • Meta said on its third-quarter earnings call that its AI app Muse has more than 10 million users.[TechCrunch]
  • About 25% of people who set up Muse use it daily, and over a quarter of engaged shoppers had average purchases above $200, according to CEO Mark Zuckerberg.[TechCrunch]
  • Meta forecasts that Muse will eventually bring in more revenue per user than its family of apps users do today.[TechCrunch]
  • Muse's revenue outlook is a Meta forecast rather than a realized result, and the usage figures are company-stated.[TechCrunch]

Key facts

  • Meta said during its third-quarter earnings call that its AI app Muse has been adopted by more than 10 million users.[TechCrunch]
  • CEO Mark Zuckerberg said about 25% of people who set up Muse now use it daily.[TechCrunch]
  • Over a quarter of Muse's engaged users shopping via the AI agent had an average purchase size of over $200.[TechCrunch]
  • Meta is forecasting that Muse will eventually bring in more revenue per user than its family of apps users do today.[TechCrunch]

What remains uncertain

  • The usage and spending figures are Meta's own statements from an earnings call and are not independently verified in the reporting.[TechCrunch]
  • The revenue-per-user outlook is a forward-looking Meta projection, with no realized results reported yet.[TechCrunch]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.