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Ford takes sign-ups for Fathom electric pickup preorder invites

Electrek reports Ford's Fathom starts under $30,000 with destination fee, while driving range and towing specs remain unannounced.

The short version

  • Ford is letting interested buyers sign up for preorder invites for its Fathom electric pickup, according to Electrek.[Electrek]
  • Official preorders open in early 2027, and the standard range model starts at $28,350, or under $30,000 with the destination fee.[Electrek]
  • Ford has not yet released driving range, towing capability, or other key specs, and CEO Jim Farley has said launching at scale, at cost and on time will be a major effort.[Electrek]

Key facts

  • Ford is inviting interested buyers to sign up for preorder invites for the upcoming Fathom electric pickup.[Electrek]
  • Official Fathom preorders are scheduled to open in early 2027.[Electrek]
  • The Fathom starts at $28,350 for the standard range battery model and under $30,000 including the $1,595 destination fee.[Electrek]
  • Ford has not yet announced driving range figures, towing capability, or other key specifications.[Electrek]
  • CEO Jim Farley said at the 2026 Automotive News Congress that launching the vehicle at scale, at cost and on time will be a major undertaking.[Electrek]

What remains uncertain

  • Driving range, towing capability and other key specifications remain unannounced, so the pickup's full capability is unknown.[Electrek]
  • Early 2027 preorder timing is a company plan as reported by Electrek; official preorders have not yet opened.[Electrek]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.