Business & Finance

KFC launches Texas test concept to evaluate new menu and operational features

The test location introduces breakfast, table service, and new items as the chain seeks to recover U.S. market share.

Updated Sep 24, 2026 · 22:31 UTC2 reports

The short version

KFC is piloting a new restaurant concept called Open House in McKinney, Texas, to test novel offerings.[ABC News · CNBC]
The venue introduces breakfast items—a U.S. first for the brand—alongside late-night hours, table service, boba drinks, and digital ordering kiosks.[ABC News · CNBC]
The initiative comes as KFC's share of U.S. chicken-chain sales fell from 20% in 2015 to 8% in 2025.[ABC News]
It remains unstated how many of these test features will be expanded to the company's other 3,424 U.S. locations.[ABC News]

The Open House test restaurant in McKinney, Texas, features digital ordering kiosks, table service, and dual drive-thru lanes.[ABC News · CNBC]
The test menu introduces breakfast options to KFC's U.S. lineup for the first time, along with items like boba refreshers, fried green beans, and spicy pickles.[ABC News · CNBC]
According to Technomic, KFC's share of U.S. chicken-chain sales declined from 20% in 2015 to 8% in 2025.[ABC News]

Sources conflict on the restaurant's opening date: ABC News reported it opened Thursday, while CNBC reported an opening date of Sept. 26.[ABC News · CNBC]
It is unknown how much of the Open House menu or design will be adopted across KFC's other 3,424 U.S. restaurants.[ABC News]

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.