← Latest briefing

Technology

Google begins testing Gemini feature to place business phone calls

A limited preview allows certain Pixel 11 users to delegate routine calls and appointments to the AI assistant.

The short version

  • Google launched an experimental feature called Call for Me that enables Gemini to call businesses directly on a user's behalf.[9to5Google · The Verge · TechCrunch]
  • The tool can navigate automated menus, wait on hold, and handle tasks like scheduling appointments and checking stock.[The Verge · TechCrunch]
  • Users can monitor interactions through a live transcript and take control of the call at any moment.[Engadget · TechCrunch]
  • The rollout is currently restricted to U.S. Pixel 11 owners who pay for Gemini and run the Phone app beta.[9to5Google · Wired · TechCrunch]

Key facts

  • Google introduced Call for Me to allow Gemini to place phone calls to businesses on behalf of users.[9to5Google · The Verge · TechCrunch]
  • The capability handles tasks such as booking reservations, checking inventory, and rescheduling appointments by navigating menus and waiting on hold.[The Verge · TechCrunch]
  • Users can watch the conversation via a real-time transcript and take over the phone call whenever they choose.[Engadget · TechCrunch]
  • Access is currently restricted to U.S. customers with a Pixel 11, a paid Gemini subscription, and the Phone by Google beta app.[9to5Google · Wired · TechCrunch]

What remains uncertain

  • It remains unknown when the feature will expand beyond the experimental U.S. beta testing phase to general users or additional hardware.[Wired · TechCrunch]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.