Disney raises subscription prices for Disney+ and Hulu tiers

The short version

• Disney increased the cost of Disney+ and Hulu standalone tiers and bundled packages, marking the fourth round of price hikes in four years.[TechCrunch · CNET]
• Standalone ad-free subscriptions rose from $18.99 to $21.49 monthly, while ad-supported plans increased to $12.49.[TechCrunch · CNET]
• The new pricing takes effect on Wednesday for new subscribers, with existing users seeing adjustments on their subsequent billing cycle.[CNET]
• Disney is also reportedly exploring alternative options, including a potential free tier for Disney+.[TechCrunch]

Key facts

• Ad-free standalone plans for Disney+ and Hulu increased by $2.50 to $21.49 per month.[TechCrunch · CNET]
• The ad-free bundle of Disney+ and Hulu increased from $19.99 to $21.99 per month.[TechCrunch · CNET]
• Ad-supported standalone options for Disney+ and Hulu rose to $12.49 each, up from $12.[TechCrunch · CNET]
• The rate hikes take effect on Wednesday for incoming subscribers and will appear on current users' next bills.[CNET]
• This adjustment represents the fourth time in four years that Disney+ and Hulu have raised service prices.[CNET]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.

• Disney+ and Hulu add to the growing trend of streaming inflationTechCrunch
• Disney Plus and Hulu Prices Go Up, With Ad-Free Plans Hit the HardestCNET