Technology
Apple launches iPhone 18 Pro worldwide as retail workers strike in Milan
Customers gathered at stores globally for the new release, while Italian retail staff staged protests over working conditions.
The short version
- Apple launched its new iPhone 18 Pro lineup globally, drawing crowds at major retail locations including Sydney, Hong Kong, and Manhattan.[Business Insider]
- Company CEO John Ternus visited the flagship Fifth Avenue store in New York, while regional purchase caps were placed on customers in Hong Kong.[Business Insider]
- In Milan, Italian Apple retail staff went on strike over working conditions and held protests outside the city's flagship store during launch day.[Business Insider]
Key facts
- Apple released the iPhone 18 Pro and iPhone 18 Pro Max globally, prompting lines outside retail stores from Sydney to Manhattan.[Business Insider]
- Apple's CEO John Ternus visited the flagship Fifth Avenue retail store in New York City on launch day.[Business Insider · CNBC]
- Apple restricted Hong Kong direct purchases to two iPhone 18 Pro and two Pro Max devices per customer.[Business Insider]
- Italian Apple retail employees went on strike regarding working conditions and demonstrated outside the Milan flagship store.[Business Insider]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.