Business & Finance
Kylian Mbappé leaves Nike to sign endorsement deal with Swiss brand On
The French football star joins On as the sportswear company expands into football and appoints Thierry Henry as football director.
The short version
- French football star Kylian Mbappé signed an endorsement agreement with Swiss sportswear brand On, ending his long association with Nike after his contract expired in July.[France 24 · CNBC]
- The deal marks On's initial entry into the football market; the company also appointed former French star Thierry Henry as its director of football.[France 24 · CNBC]
- A source familiar with the matter stated Nike elected not to renew Mbappé's contract to allocate endorsement funds elsewhere, while On did not publicly disclose financial terms.[France 24 · CNBC]
Key facts
- Kylian Mbappé signed an endorsement deal with Swiss sportswear brand On after his contract with Nike ended in July.[France 24 · CNBC]
- The signing represents On's first endorsement deal in football as the company expands into the sport.[France 24 · CNBC]
- On appointed retired French footballer Thierry Henry as its director of football.[France 24 · CNBC]
- Nike chose not to renew Mbappé's contract, opting to direct endorsement spending elsewhere after benefiting from his prime career years.[CNBC]
- Founded in 2010 with a focus on running and tennis footwear, On includes tennis legend Roger Federer among its shareholders.[France 24]
What remains uncertain
- On did not publicly reveal the financial terms or monetary value of Mbappé's contract.[France 24]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.