Entertainment
‘Jujutsu Kaisen’ drives MAPPA’s Asian anime viewing lead, MPA report finds
Variety reports that Media Partners Asia measured MAPPA’s share of regional anime viewing hours at 17.3% in early 2026, up from 6.1% in late 2025.
The short version
- Media Partners Asia found that ‘Jujutsu Kaisen’ topped anime rankings in seven of eight tracked Asian markets in the first half of 2026, lifting MAPPA ahead of rival studios.[Variety]
- Netflix accounted for 50% of regional anime viewing hours in the first half of 2026, compared with 51% in the preceding half-year, according to MPA.[Variety]
- MPA identifies Netflix’s January 2026 MAPPA partnership as a sign of movement toward owned franchises, although licensed library content still supplies four-fifths of Netflix’s Japanese anime viewing.[Variety]
Key facts
- MPA found that MAPPA’s regional anime viewing-hours share rose from 6.1% in the second half of 2025 to 17.3% in the first half of 2026.[Variety]
- MPA placed TMS Entertainment behind MAPPA at 16.6%, followed by Toei Animation at 13% and titles mastered by Aniplex at 12%.[Variety]
- Netflix held half of regional anime viewing hours in the first half of 2026, according to MPA.[Variety]
- MPA points to Netflix’s January 2026 partnership with MAPPA as evidence of a shift toward owned franchises, while noting continued reliance on licensed library content.[Variety]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.