Entertainment

Good Good reportedly loses Callaway partnership after ad draws backlash

Business Insider reports that Dick’s Sporting Goods removed Good Good products and Matt Kendrick left the company amid the ad controversy.

Updated Sep 17, 2026 · 10:21 UTC1 reports

The short version

Business Insider reports that Good Good’s ad showed Garrett Clark tackling a female teammate. Critics accused it of trivializing violence against women.[Business Insider]
Callaway ended its partnership with Good Good, and Dick’s Sporting Goods removed the group’s products, according to Business Insider.[Business Insider]
Business Insider reports that Matt Kendrick was replaced as Good Good CEO and left the company five days later.[Business Insider]
Good Good said retail sales and social followings grew despite the controversy, but declined to provide figures supporting those claims.[Business Insider]

According to Business Insider, the 56-second ad showed Garrett Clark tackling a female teammate; Clark and Kendrick described it as a parody of the horror movie “Obsession.”[Business Insider]
Good Good removed the ad and apologized. Callaway also apologized and said its review process was inadequate.[Business Insider]
Business Insider reports that Callaway cut ties with Good Good and Dick’s Sporting Goods removed its products from shelves.[Business Insider]
According to Business Insider, Good Good withdrew as title sponsor of a fall PGA Tour event, and Golf Channel canceled the upcoming season of “Big Break.”[Business Insider]
Business Insider reports that Matt Kendrick left Good Good five days after being replaced as CEO.[Business Insider]

Good Good’s claims of growing retail sales and social followings cannot be assessed quantitatively from the reporting because the company declined to share specific numbers.[Business Insider]

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.