Federal judge orders behavioral remedies for Google adtech business

The short version

• A federal judge unsealed a ruling mandating behavioral remedies for Google's advertising business following an antitrust monopoly finding.[Business Insider]
• Google avoids a corporate breakup but must end tying practices between its ad server and exchange, integrate with Prebid, and share bid data globally for six years.[Business Insider]
• Publishers and rival advertising platforms are affected as Google must stop giving preferential treatment to its own open-web auction services.[Business Insider]
• A monitor, technical committee, and compliance officer will oversee enforcement, while Google plans to appeal part of the liability decision.[Business Insider]

Key facts

• A federal judge unsealed a ruling ordering behavioral remedies for Google after finding the company ran an illegal adtech monopoly.[Business Insider]
• The ordered remedies avoid a breakup of Google's adtech assets and will apply across global operations for six years.[Business Insider]
• Google cannot tie DFP to AdX, reimplement First Look or Last Look, or favor its own technology in open internet ad auctions.[Business Insider]
• Google must integrate AdX and DFP with Prebid and provide publishers with DFP historical data alongside ongoing AdX bid data.[Business Insider]
• A court monitor, a technical committee, and an internal compliance officer will oversee Google's adherence to the rules.[Business Insider]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.

• Google has to make big changes to its advertising empire. Here's what a judge ruled — minus the jargon.Business Insider metered