Meta launches Meta One subscription plans across Facebook, Instagram, and WhatsApp

The short version

• Meta introduced a new subscription service named Meta One for Facebook, Instagram, and WhatsApp users.[TechCrunch]
• Individual app plans start at $2.99 or $3.99 per month, while bundled consumer and business options range from $7.99 to $499 per month.[The Hollywood Reporter · TechCrunch · Engadget]
• Higher tiers offer expanded access to Meta's AI tools and additional features for power users, creators, and businesses.[The Hollywood Reporter · TechCrunch]
• Analyst estimates project the subscription push could generate billions in additional annual revenue over the coming years.[TechCrunch]

Key facts

• Meta launched Meta One, offering premium features and expanded AI usage across Instagram, Facebook, and WhatsApp.[TechCrunch]
• Single-product plans cost $3.99 per month for Instagram Plus and Facebook Plus, and $2.99 per month for WhatsApp Plus.[The Hollywood Reporter · TechCrunch · Engadget]
• Bundled subscription tiers include Core at $7.99 per month, Premium at $19.99 per month, and business tiers reaching up to $499 per month for the Max plan.[The Hollywood Reporter · TechCrunch]
• Appfigures reported that as of the week of September 9, Instagram and Facebook daily worldwide revenue increased 475% and 143% from the prior week.[TechCrunch]
• BNP Paribas forecasts Meta's subscription drive will add $13.5 billion in revenue by 2028, while Truist projects $20 billion in added revenue by 2030.[TechCrunch]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.

• Meta Launches Major New Subscriptions Push for Creators … Powered By AIThe Hollywood Reporter metered
• Meta expands subscription push with new AI-focused plansTechCrunch
• Meta adds new subscription tiers for businesses, creators and 'AI power users'Engadget