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Steven Bartlett and Authentic Brands partner to launch OBSN creator venture

The joint initiative plans to invest up to $400 million into creator-led consumer businesses.

Updated Sep 14, 2026 · 20:58 UTC2 reports

The short version

  • Entrepreneur Steven Bartlett and Authentic Brands have launched OBSN to build creator-backed consumer products and services.[Variety]
  • The venture plans to deploy up to $400 million in creator businesses over the coming years.[Variety]
  • The companies have not determined the exact number of creator recipients or a specific rollout timeline.[Business Insider]

Key facts

  • Steven Bartlett and Authentic Brands have partnered to create OBSN, a venture aimed at developing consumer products and services around creators.[Variety]
  • The venture intends to allocate up to $400 million to creator-led enterprises over the coming years.[Variety]

What remains uncertain

  • The specific timeframe for capital distribution and the total number of creators receiving funding remain undetermined.[Business Insider]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.