Entertainment
French television exports decline as global streaming buyers cut back purchases
French television export numbers fell in 2025 amid fewer international streaming deals, according to Variety.
The short version
- French TV export figures dropped in 2025, driven in part by reduced acquisitions from global streaming services, according to Wild Bunch executive Fabien Saillant.[Variety]
- Despite the broader market slump, French distributors completed international sales, including licensing 'Zorro' to MHz Choice for North America.[Variety]
- Catalog content remains key for streamers, with PlumResearch finding that older titles accounted for 82% of UK viewer retention on HBO Max.[Variety]
Key facts
- French TV export totals declined in 2025, an outcome Wild Bunch head of TV Fabien Saillant partly attributed to fewer acquisitions by international SVOD platforms.[Variety]
- PlumResearch reported that older titles accounted for 82% of HBO Max viewer retention in the United Kingdom.[Variety]
- France TV Distribution sold the Jean Dujardin series 'Zorro' to MHz Choice for distribution in the United States and Canada.[Variety]
What remains uncertain
- The full extent of the 2025 export revenue decline and the specific percentage drop across international markets were not detailed.[Variety]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.