Technology
Instagram head argues chronological feeds lead to lower user engagement
Adam Mosseri defended algorithmic ranking as Australia weighs opt-out rules, 9to5Google reports.
The short version
- Instagram leader Adam Mosseri argued that chronological feeds worsen user experience and cause activity to plunge by up to 50 percent.[9to5Google]
- The remarks emerge as Australian lawmakers consider legislation enabling social media users to opt out of algorithmic timelines.[9to5Google]
- Instagram already offers alternative timeline choices in jurisdictions with similar legal mandates, including the Netherlands.[9to5Google]
Key facts
- Instagram head Adam Mosseri claimed switching back to a chronological feed decreased user engagement by up to 50 percent.[9to5Google]
- Mosseri asserted that chronological timelines deliver a significantly worse experience for users.[9to5Google]
- Proposed Australian legislation seeks to let social media users opt out of algorithmic feeds.[9to5Google]
- Instagram complies with existing user choice mandates for timeline formats in countries including the Netherlands.[9to5Google]
What remains uncertain
- The full statutory details and final passage timeline for the Australian feed opt-out legislation remain unspecified.[9to5Google]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.