Business & Finance
Woolworths reportedly raised staple prices during its Price Freeze campaign
Price tracking data shows increases on several staple items during the promotion, according to The Guardian.
The short version
- Pricing data indicates Woolworths increased prices on at least four staple products during a three-month promotional freeze started on 1 May.[The Guardian]
- Items affected by the increases included 350g chicken breast fillet packs, which saw a 33% price hike.[The Guardian]
- Woolworths declined to comment directly on the analysis.[The Guardian]
- The supermarket reportedly justified the increases by classifying previous pricing as promotional rather than standard shelf prices.[The Guardian]
Key facts
- Woolworths increased the prices of at least four key items during a three-month promotional freeze launched on 1 May.[The Guardian]
- Retail prices for 350g packs of RSPCA-approved chicken breast fillets were raised by 33% during the promotion period.[The Guardian]
- Woolworths declined to provide comment regarding the pricing analysis.[The Guardian]
What remains uncertain
- Woolworths has not officially commented on the findings, though it is understood to justify the changes by treating earlier rates as temporary promotional pricing rather than standard shelf prices.[The Guardian]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.