Entertainment
Toronto International Film Festival opens official business platform TIFF: The Market
The festival inaugurated a dedicated trade venue running through Sept. 16, according to The Hollywood Reporter.
The short version
- TIFF: The Market has launched as an official trade platform running from Sept. 10-16 alongside the Toronto International Film Festival.[The Hollywood Reporter]
- Market head Charles Tremblay stated that the event is not intended to directly rival established venues like AFM or MIPCOM.[The Hollywood Reporter]
- Industry executives note that original and risk-taking projects still find opportunities despite broader market headwinds.[The Hollywood Reporter]
Key facts
- The Toronto International Film Festival launched an official market called TIFF: The Market, taking place from Sept. 10 to Sept. 16.[The Hollywood Reporter]
- Market boss Charles Tremblay emphasized that Toronto is not seeking to compete directly with AFM in November or MIPCOM in October.[The Hollywood Reporter]
- The market follows last year's record $15 million acquisition of Curry Barker's Obsession in Toronto.[The Hollywood Reporter]
- Capstone Studios' Christian Mercuri noted that despite difficult conditions, original concepts that take risks present viable opportunities.[The Hollywood Reporter]
What remains uncertain
- It remains to be seen how effectively the inaugural market can drive deal volumes amid challenging market conditions without directly challenging AFM or MIPCOM.[The Hollywood Reporter]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.
- Toronto’s New Film Market Opens With Werner Herzog, Tom Hanks and a Zack Snyder Passion ProjectThe Hollywood Reporter metered