Technology
Amazon partners with OpenAI to sell ads within ChatGPT conversational experiences
Amazon is offering ChatGPT advertising inventory through its managed platform in a new pilot, Hacker News reports.
The short version
- Amazon partnered with OpenAI to permit advertisers to place promotional units within ChatGPT conversational responses.[Hacker News]
- Inventory is sold as a managed service via Amazon's demand-side platform, launching initially with brands such as Delta Vacations.[Hacker News]
- OpenAI retains direct control over all automated ad delivery decisions within its systems.[Hacker News]
- The pilot follows mixed marketer sentiment regarding ChatGPT ad performance and criticism from competitor platforms.[Hacker News]
Key facts
- Amazon formed a partnership with OpenAI enabling advertisers to run promotions within ChatGPT conversations.[Hacker News]
- Delta Vacations is among a limited group of domestic brands participating in the introductory trial.[Hacker News]
- ChatGPT ad inventory is managed and purchased through Amazon's demand-side platform.[Hacker News]
- OpenAI retains authority over all advertising delivery operations across its software.[Hacker News]
- OpenAI reached an annualized revenue run rate of $1 billion for its ChatGPT advertising segment late last month.[Hacker News]
What remains uncertain
- Industry reports indicate that some marketers remain underwhelmed by the performance of ChatGPT advertising, creating uncertainty over long-term advertiser adoption.[Hacker News]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.
- Amazon pilots ad services in ChatGPTHacker News