Business & Finance
Amazon partners with OpenAI to bring merchant ads to ChatGPT
CNBC reports that Amazon will enable select U.S. advertisers to run campaigns on ChatGPT.
The short version
- Amazon agreed to partner with OpenAI, allowing select U.S. advertisers to run ads on ChatGPT.[CNBC]
- OpenAI's advertising operations recently reached a $1 billion annualized revenue run rate following its initial launch of sponsored placements in February.[CNBC]
- Data from Sensor Tower indicates Amazon became the leading retail advertiser on ChatGPT between April and August.[CNBC]
Key facts
- Amazon announced a partnership with OpenAI to allow advertisers to run ads in ChatGPT, starting with select U.S. brands.[CNBC]
- OpenAI's advertising business recently achieved an annualized revenue run rate of $1 billion.[CNBC]
- Sponsored placements in ChatGPT launched in the U.S. in February with retail brands such as Best Buy and Williams-Sonoma.[CNBC]
- Market intelligence data from Sensor Tower showed Amazon was the top retail advertiser on ChatGPT between April and August.[CNBC]
- OpenAI stated that ChatGPT hit 900 million weekly active users in February.[CNBC]
What remains uncertain
- The timeline and terms for expanding the program beyond select U.S. brands have not been detailed.[CNBC]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.