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South Park creators announce satirical name change to South America

Business Insider reports that the animated comedy's creators mocked tech platforms and their own corporate parent.

Updated Sep 9, 2026 · 08:48 UTC1 reports

The short version

  • Creators Trey Parker and Matt Stone announced on Instagram that South Park will change its title to 'South America' ahead of its 29th season debut on September 16.[Business Insider]
  • The satirical move targets Apple and Google for altering their digital mapping services after President Donald Trump renamed Lake Ontario via executive order.[Business Insider]
  • The statement also ridiculed corporate owner Paramount Skydance, describing the firm as 'a Skydance Capitulation.'[Business Insider]

Key facts

  • Trey Parker and Matt Stone announced via Instagram that the animated series South Park is renaming itself 'South America'.[Business Insider]
  • The announcement preceded the scheduled release of the show's 29th season on September 16.[Business Insider]
  • The mock rebranding was directed at Apple and Google after their navigation services changed Lake Ontario to Lake America following an executive order signed by President Donald Trump.[Business Insider]
  • Google indicated that its digital maps are altered according to official government sources including the US Geographic Names Information System.[Business Insider]
  • Parker and Stone derided parent firm Paramount Skydance in the statement by dubbing it 'a Skydance Capitulation.'[Business Insider]

What remains uncertain

  • It remains unconfirmed whether the announced title change to 'South America' is a permanent rebranding or solely a promotional parody for the upcoming season.[Business Insider]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.