Entertainment
Rams promote Australia expansion ahead of Melbourne game
CNBC reports that Rams President Kevin Demoff highlighted long-term market growth before playing the 49ers.
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The short version
- The Los Angeles Rams are preparing to play the San Francisco 49ers at the Melbourne Cricket Ground in a regular-season NFL game.[CNBC]
- Rams President Kevin Demoff stated that the franchise views Australia as an extension of its home market following five years of promotional efforts.[CNBC]
- Demoff defended the decision to arrive only one day prior to kickoff, prioritizing year-round engagement over game-week presence.[CNBC]
Key facts
- The Los Angeles Rams and San Francisco 49ers are set to play a regular-season game at the Melbourne Cricket Ground.[CNBC]
- In 2021, the Rams acquired NFL marketing rights for Australia under the league's Global Markets Program.[CNBC]
- Rams President Kevin Demoff reported that the team has worked to grow its presence in Australia for five years and regards it as an extension of its market.[CNBC]
- Demoff defended scheduling the team's arrival in Melbourne for just one day ahead of kickoff.[CNBC]
What remains uncertain
- Whether the Rams' late arrival just one day before kickoff will affect player performance compared to their opponents remains untested.[CNBC]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.