Reynolds introduces unapproved Vuse vapes amid criticism of FDA policy

The short version

• Reynolds American has rolled out new Vuse Pro vape products in Ohio and other states without FDA authorization.[STAT]
• Critics argue the FDA invited rule violations by loosening enforcement guidance earlier this year.[STAT]
• Public health experts caution that Reynolds' decision may encourage other tobacco manufacturers to bypass regulatory review.[STAT]

Key facts

• Reynolds American has placed new Vuse Pro vape products on sale in Ohio and select other states without clearance from the FDA.[STAT]
• Critics and former officials argue that the agency's softened May enforcement guidance prompted manufacturers to introduce unauthorized products.[STAT]
• Former FDA official Mitch Zeller contended that the marketing of unauthorized products highlights flaws in the current enforcement policy.[STAT]
• Cristine Delnevo warned that Reynolds' strategy could lead other manufacturers frustrated by agency review delays to market unauthorized items.[STAT]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.

• Reynolds is selling fruity new vapes unauthorized by FDASTAT metered