Business & Finance
MS NOW debuts subscription app offering interactive sessions with network anchors
The outlet is launching a direct-to-consumer service with live talent access and wellness content, according to Variety.
The short version
- MS NOW is launching a subscription app called Membership to facilitate direct interactions between viewers, anchors, and correspondents.[Variety]
- The service is priced at $7.99 monthly or $79.99 annually and includes twice-daily live interactive Q&A sessions.[Variety]
- The platform also integrates lifestyle and wellness programming via a partnership with Calm and external experts.[Variety]
Key facts
- MS NOW is launching a subscription-based app offering twice-daily live Q&A sessions with anchors and correspondents.[Variety]
- The Membership subscription costs $7.99 per month or $79.99 per year.[Variety]
- MS NOW formed a partnership with Calm and enlisted experts to provide wellness and lifestyle programming.[Variety]
- Competitors including Fox News and NBC News have already entered the subscription market with their own products.[Variety]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.