Business & Finance
Liverpool agrees to five-year shirt sponsorship contract with Turkish Airlines
Al Jazeera reports that the multi-year partnership starts in 2027 and will replace Standard Chartered.
The short version
- Liverpool announced a five-year agreement making Turkish Airlines its principal club partner starting June 1, 2027.[Al Jazeera]
- The contract ends Standard Chartered's 17-year tenure as primary shirt sponsor, though the bank will stay on as a global partner.[Al Jazeera]
- Media reports indicate the contract is worth over 300 million pounds ($405.78 million), but exact financial details remain officially unconfirmed.[Al Jazeera]
Key facts
- Turkish Airlines will become Liverpool's primary club partner for five years starting June 1, 2027.[Al Jazeera]
- The contract concludes a 17-year primary shirt sponsorship run by Standard Chartered, which will transition to a global partner role.[Al Jazeera]
- Liverpool chief commercial officer Ben Latty noted that the deal connects with the club's 2005 history in Istanbul.[Al Jazeera]
What remains uncertain
- Media reports value the sponsorship at more than 300 million pounds ($405.78 million), but precise figures have not been officially confirmed.[Al Jazeera]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.