Entertainment
Sony Music Japan chief details global entertainment strategy amid export goals
Atsuhiro Iwakami discussed expanding domestic intellectual property overseas, according to Billboard.
The short version
- Sony Music Entertainment (Japan) President Atsuhiro Iwakami outlined the company's approach to global entertainment expansion.[Billboard]
- The strategy comes as Japan's Ministry of Economy, Trade and Industry targets expanding the overseas content market to 20 trillion yen by 2033.[Billboard]
- Japan remains the world's second-largest music market while seeking broader international audiences for its creative properties.[Billboard]
Key facts
- Atsuhiro Iwakami took over as President and Representative Director of Sony Music Entertainment (Japan) in April.[Billboard]
- Japan's Ministry of Economy, Trade and Industry established a target to reach 20 trillion yen in the overseas content market by 2033.[Billboard]
- SPE Visual Works, the predecessor of Aniplex, originally launched its anime business in 1997.[Billboard]
- Japan continues to rank as the second-largest music market globally.[Billboard]
What remains uncertain
- Whether Japanese entertainment companies will successfully expand global fan engagement to achieve the 2033 market target remains to be seen.[Billboard]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.