Business & Finance
Streaming services increased commercial time by 18% this year, research shows
Major streaming platforms expanded commercial loads from January to August, according to Business Insider.
The short version
- Commercial loads on major streaming platforms increased by 18% between January and August, according to figures from research firm Ampere Analysis.[Business Insider]
- Paramount+ showed the highest ad volume among services analyzed at nine minutes per hour, while Netflix carried the lowest volume at under 2.5 minutes.[Business Insider]
- Netflix logged the largest relative increase in commercial time during this eight-month span despite maintaining the lowest total average.[Business Insider]
- Ampere Analysis noted that methodology adjustments made early in the year make historical comparisons against previous years difficult.[Business Insider]
Key facts
- Streaming services expanded ad loads by 18% between January and August, based on Ampere Analysis figures.[Business Insider]
- Paramount+ averaged nine minutes of commercial time per hour, representing the highest total among tracked platforms.[Business Insider]
- Netflix recorded the largest jump in advertising time from January to August but retained the lowest overall ad load at under 2.5 minutes per hour.[Business Insider]
What remains uncertain
- Ampere Analysis changed its tracking methodology at the beginning of the year, limiting direct comparisons with prior years' commercial loads.[Business Insider]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.
- It's not your imagination: Streaming services are showing you more ads this yearBusiness Insider metered