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Dbrand starts selling cases for unannounced iPhone Ultra ahead of Apple event

Engadget reports that accessory maker Dbrand has listed protective cases for an unconfirmed Apple handset model.

Updated Sep 8, 2026 · 18:47 UTC1 reports

The short version

  • Accessory manufacturer Dbrand has listed cases for an unannounced Apple handset dubbed the iPhone Ultra.[Engadget]
  • The listing comes ahead of Apple's scheduled iPhone event set for September 9 at 1PM ET.[Engadget]
  • Analysts estimate the new premium handset could retail between $2,000 and $2,400.[Engadget]
  • Reports indicate that while the device may debut soon, its commercial release could face delays until late in the year.[Engadget]

Key facts

  • Dbrand is selling cases designed for an iPhone Ultra model that Apple has not yet officially announced.[Engadget]
  • Apple has an iPhone event scheduled for September 9 at 1PM ET.[Engadget]
  • Industry analysts project the handset will cost between $2,000 and $2,400.[Engadget]

What remains uncertain

  • Reports suggest the phone may be unveiled during the event but held back from launch until late in the year because of device complexity and a global RAM shortage.[Engadget]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.