Technology
Apple projected to secure major foldable smartphone share, market forecast shows
Counterpoint Research projects Apple could capture a quarter of foldable shipments in 2026, according to 9to5Mac.
The short version
- Counterpoint Research forecasts global foldable smartphone shipments will top 100 million units by year's end.[9to5Mac]
- The research firm estimates Apple will secure 25% of the foldable market in 2026 and potentially lead the segment by next year.[9to5Mac]
- Foldables presently make up roughly 2% of the total smartphone market.[9to5Mac]
- Competitor Xiaomi introduced its 18 Fold device in China just prior to Apple's scheduled event.[9to5Mac]
Key facts
- Counterpoint Research projects global shipments of foldable phones will surpass 100 million units by the end of the year.[9to5Mac]
- Counterpoint estimates Apple will capture 25% of the foldable device market in 2026.[9to5Mac]
- Foldable models currently represent approximately 2% of the broader global smartphone market.[9to5Mac]
- Xiaomi launched its 18 Fold phone in China on the eve of Apple's presentation.[9to5Mac]
What remains uncertain
- Whether Apple will overtake existing manufacturers to become the top foldable smartphone brand within the next year remains an unverified projection.[9to5Mac]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.