Technology
Apple smartwatch shipments rose 14 percent in Q2, research report finds
Global smartwatch shipments fell 4 percent overall in Q2 2026, according to 9to5Mac.
The short version
- Apple increased smartwatch shipments by 14% year over year in the second quarter of 2026, capturing 20.1% of global shipments.[9to5Mac]
- The broader smartwatch sector declined by 4% year over year during the same quarter.[9to5Mac]
- Huawei retained the leading market share at 21.8% after growing shipments by 1%.[9to5Mac]
- Growth for Apple occurred across all geographic regions following its late-2025 product lineup refresh.[9to5Mac]
Key facts
- Total worldwide smartwatch shipments fell 4% year over year during Q2 2026.[9to5Mac]
- Apple shipments expanded by 14% year over year, securing 20.1% of the total market.[9to5Mac]
- Huawei maintained the top industry position with a 21.8% share, posting 1% growth.[9to5Mac]
- Apple saw shipment growth across all geographic regions following its late-2025 lineup refresh.[9to5Mac]
What remains uncertain
- Market share figures and shipment growth rates reflect third-party research estimates rather than audited vendor disclosures.[9to5Mac]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.