Technology
Apple fall event anticipated to showcase foldable phone under new leadership
CBS News reports that Apple is set to unveil products at its annual showcase following a leadership transition.
The short version
- Apple will host its 'Surprise and Shine' product showcase on Sept. 9 in Cupertino, California.[CBS News]
- The event marks the public debut of new CEO John Ternus, who succeeded Tim Cook on Sept. 1.[CBS News]
- A foldable phone, possibly called the iPhone Ultra, is anticipated alongside market forecasts of higher prices.[CBS News]
Key facts
- John Ternus succeeded Tim Cook as CEO of Apple on Sept. 1.[CBS News]
- Apple's product event, dubbed 'Surprise and Shine,' is set for Sept. 9 at 1 p.m. ET in Cupertino, California.[CBS News]
- IDC estimates that Apple entering the foldable market could raise foldable device sales by 13% this year to 22.9 million units.[CBS News]
- Bloomberg News reported that the new foldable phone could be priced around $2,000.[CBS News]
What remains uncertain
- The naming of the foldable device as 'iPhone Ultra' and its expected $2,000 price point remain unconfirmed ahead of the event.[CBS News]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.