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Oura files to go public as competition intensifies across smart ring market

The company reported $1.21 billion in nine-month revenue while competitors introduce new hardware and payment capabilities.

The short version

  • Oura filed for an initial public offering on September 3, reporting $1.21 billion in revenue for the nine months ended June 30 and around 5 million paid members.[TechCrunch]
  • Rival manufacturers are expanding device capabilities, including Circular adding contactless payments and Ultrahuman securing $70 million to enable on-device software.[TechCrunch]
  • Ultrahuman redesigned its Ring Pro hardware following an October 2025 U.S. International Trade Commission patent ruling that favored Oura.[TechCrunch]

Key facts

  • Oura filed to go public on September 3, reporting that nine-month revenue through June 30 reached $1.21 billion.[TechCrunch]
  • Oura reported selling 3.6 million rings over the past year and counts roughly 5 million paid members.[TechCrunch]
  • Ultrahuman raised $70 million with backing from Qualcomm's venture arm to support rings running on-device software.[TechCrunch]
  • An October 2025 U.S. International Trade Commission patent ruling favoring Oura led Ultrahuman to redesign its Ring Pro form factor.[TechCrunch]
  • Circular plans to release its Ring 3 series early next year with integrated NFC payments and on-finger vibration alerts.[TechCrunch]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.