Entertainment
Mad Solutions and Irth platform partner to develop pan-Arab content
The distributor and writing hub agreed to collaborate on regional and international projects.
The short version
- Pan-Arab distributor Mad Solutions and Haitham Dabbour's Irth platform formed a strategic partnership at the Venice Film Festival.[Variety]
- The entities stated they will jointly develop, package, and support entertainment projects across the Arab world for global and regional distribution.[Variety]
- The collaboration connects Mad Solutions' distribution network with Irth's collaborative writers' room initiative launched in Saudi Arabia in 2025.[Variety]
Key facts
- Mad Solutions and Haitham Dabbour's Irth platform announced a strategic partnership at the Venice Film Festival.[Variety]
- Mad Solutions and Irth stated that they will jointly develop, package, and support entertainment projects across the Arab world for both regional and international markets.[Variety]
- The Irth platform was officially launched during the 2025 Red Sea International Film Festival in Saudi Arabia.[Variety]
- Cairo-based Mad Solutions was founded in 2010 by Alaa Karkouti and Maher Diab.[Variety]
- Mad Solutions is launching two films in Venice: Ashgan El-Hamus's 'Al Baraneya' and Muayad Alayan's 'Conversations with the Sea.'[Variety]
- Mad Solutions will present an annual award at the Final Cut in Venice platform.[Variety]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.