Entertainment
Don Lemon partners with Swerve TV to launch free ad-supported streaming channel
The former CNN anchor will offer live daily programming, archival content, and partner shows across linear and digital platforms.
The short version
- Don Lemon is expanding his digital footprint by creating The Don Lemon Channel, a free, ad-supported streaming television (FAST) outlet.
- The channel is being launched in collaboration with FAST distributor Swerve TV.
- Programming will include two daily live broadcasts, news updates, archive material, and third-party content from other independent commentators.
- Specific launch dates and carrier platforms for the channel have not yet been announced.
Key facts
- Former CNN anchor Don Lemon is launching a free, ad-supported streaming channel named The Don Lemon Channel.[Variety]
- The channel is being developed and distributed in partnership with Swerve TV, a company headed by CEO Steve Shannon.[Variety]
- Planned programming features twice-daily live shows, daily news drops, library content, and external shows including The Monique Pressley Show, Josh the Progressive, Michael Fanone, and Dr. Frita.[Variety]
- Swerve TV's existing distribution roster includes The Prof G Channel, Swerve Combat, and Swerve Women's Sports.[Variety]
What remains uncertain
- The specific premiere date and the initial list of television and streaming services carrying the channel have not been detailed.[Variety]
Sources
Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.
- Don Lemon to Launch FAST Channel on Linear, Streaming VenuesVariety metered