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Don Lemon partners with Swerve TV to launch free ad-supported streaming channel

The former CNN anchor will offer live daily programming, archival content, and partner shows across linear and digital platforms.

The short version

  • Don Lemon is expanding his digital footprint by creating The Don Lemon Channel, a free, ad-supported streaming television (FAST) outlet.
  • The channel is being launched in collaboration with FAST distributor Swerve TV.
  • Programming will include two daily live broadcasts, news updates, archive material, and third-party content from other independent commentators.
  • Specific launch dates and carrier platforms for the channel have not yet been announced.

Key facts

  • Former CNN anchor Don Lemon is launching a free, ad-supported streaming channel named The Don Lemon Channel.[Variety]
  • The channel is being developed and distributed in partnership with Swerve TV, a company headed by CEO Steve Shannon.[Variety]
  • Planned programming features twice-daily live shows, daily news drops, library content, and external shows including The Monique Pressley Show, Josh the Progressive, Michael Fanone, and Dr. Frita.[Variety]
  • Swerve TV's existing distribution roster includes The Prof G Channel, Swerve Combat, and Swerve Women's Sports.[Variety]

What remains uncertain

  • The specific premiere date and the initial list of television and streaming services carrying the channel have not been detailed.[Variety]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.