BYD introduces promotional discounts on electric and hybrid vehicles in the UK

The short version

• BYD launched a limited-time UK promotional campaign offering savings of up to £2,500 across its plug-in hybrid and battery electric vehicle lines.
• The promotion runs from September 10 through September 21, 2026, offering reduced lease terms and financing rates.
• The effort follows substantial UK sales growth for the automaker, which nearly doubled its British market share over the prior year.

Key facts

• BYD's UK sales campaign runs from September 10 to September 21, 2026, providing price discounts of up to £2,500 ($3,300) on select plug-in hybrid and battery electric models.[Electrek]
• BYD registered over 48,000 vehicles in the UK through August 2026, marking a 98% year-over-year increase and raising its UK market share to 3.48%, up from 1.92% in the same period the previous year.[Electrek]
• Since introducing its first car in the UK in March 2023, BYD has accumulated more than 110,000 total vehicle registrations in the country.[Electrek]
• According to the Society of Motor Manufacturers and Traders, electrified vehicles constituted 29.8% of UK car registrations in August 2026.[Electrek]
• BYD plans further UK lineup expansions, including the introduction of its Shark pickup truck and the Ti 7 seven-seat SUV.[Electrek]

Sources

Outlet counts describe coverage, not independent confirmation. Reports may share a wire service or original source.

• BYD launches its ‘biggest-ever’ sales event in the UK with discounts on PHEVs and EVsElectrek