Automotive
Xiaomi plans 2027 European EV launch with eight German dealer groups
The Chinese automaker signed retail agreements at IFA Berlin, targeting a traditional dealership model for its European rollout.
The short version
- Xiaomi Auto confirmed it will begin selling electric vehicles in Europe, including Germany, starting in 2027.
- The company signed memoranda of understanding with eight major German dealership groups to establish a retail and service network.
- Unlike competitors relying on direct-to-consumer sales, Xiaomi is integrating into existing European franchised dealership infrastructure.
- The impact of potential European Union tariffs on Chinese-built electric vehicles remains a key factor for the launch.
Key facts
- Xiaomi Auto announced plans to launch its electric vehicles in Europe and Germany in 2027.[Electrek]
- At IFA Berlin, Xiaomi signed memoranda of understanding with eight German dealer groups: Ernst Dello, Autohaus Dinnebier, Emil Frey Germany, Fett & Wirtz, Hahn Automobile, LUEG Mobility, Penske-Jacobs Innovation, and SPT Avior.[Electrek]
- The automaker operates a research and development center in Munich that opened in the previous year.[Electrek]
- Xiaomi states it has delivered over 700,000 electric vehicles in China since March 2024 and reached profitability in six quarters.[Electrek]
What remains uncertain
- The degree to which European Union tariffs on Chinese-manufactured vehicles will affect Xiaomi's pricing strategy in Europe remains unknown.[Electrek]