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TrendForce forecasts 10% to 20% price increase for upcoming iPhone lineup

A global memory supply shortage and rising component expenses could drive up retail prices ahead of Apple's product launch.

Updated Sep 3, 2026 · 22:18 UTC1 reports

The short version

  • Market intelligence firm TrendForce projects that Apple's next-generation iPhone series could see a 10% to 20% price increase.
  • The anticipated price hike is attributed to elevated hardware expenses and soaring memory prices tied to a global RAM shortage.
  • While Apple is expected to absorb part of the component cost inflation, final pricing and device configurations remain unconfirmed until official unveiling.

Key facts

  • TrendForce estimates that the iPhone 18 series could be priced 10% to 20% higher due to rising component expenses and a RAM shortage.[CNET]
  • Memory expenses for the 256GB Pro variant are projected to jump nearly 400% in the third quarter of 2026 compared to the previous year.[CNET]
  • TrendForce projects a starting price between $2,099 and $2,299 for an anticipated foldable model, with top-tier configurations potentially reaching $3,000.[CNET]
  • Apple previously raised prices across select device categories in June 2026 because of the RAM shortage while holding iPhone prices steady at that time.[CNET]

What remains uncertain

  • The exact retail pricing and product lineup remain unconfirmed until Apple formally announces the devices.[CNET]
  • It remains uncertain how much of the increased manufacturing and memory costs Apple will absorb versus passing on to consumers.[CNET]

Sources