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MS NOW adds Crooked Media's 'Lovett or Leave It' to weekend broadcast lineup

The political comedy panel show hosted by Jon Lovett will air Saturday nights starting September 12 as part of an expanded partnership.

The short version

  • MS NOW is expanding its partnership with Crooked Media by adding 'Lovett or Leave It' to its Saturday night schedule at 11 p.m. starting September 12.
  • The program follows the network's existing block of Crooked Media podcast adaptations as part of a strategy to replace weekend reruns with digital content.
  • The network reports that Crooked Media programming has helped attract younger and first-time viewers to the channel.

Key facts

  • MS NOW scheduled 'Lovett or Leave It,' hosted by Jon Lovett, to air Saturdays at 11 p.m. beginning September 12.[The Hollywood Reporter]
  • The addition builds upon an existing deal signed earlier this year that introduced an adapted block of Crooked Media podcast segments to the network.[The Hollywood Reporter]
  • MS NOW reported that half of the audience for its Crooked Media block is new to its Saturday night lineup and nearly two-thirds of viewers under 55 are new to the network.[The Hollywood Reporter]

Sources