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TV veterans launch vertical microseries platform aTwist across eight countries

Founded by former executives from Showtime, NBCUniversal, and WME, the platform debuts with 10 original shows spanning scripted, unscripted, and animated genres.

Updated Sep 3, 2026 · 13:19 UTC2 reports

The short version

  • Former television executives Jana Winograde, Susan Rovner, and Lloyd Braun officially launched aTwist, a vertical microseries platform and studio.
  • The service debuted with 10 original short-form series spanning horror, comedy, animation, and unscripted genres in eight countries, including the U.S. and the U.K.
  • Content is accessible via ads, paid virtual currency, or direct subscriptions, with new programming scheduled to release weekly on Thursdays.
  • The startup has established content and distribution partnerships with BET, Kevin Hart's Hartbeat, and National CineMedia.

Key facts

  • aTwist was co-founded by CEO Jana Winograde, Chief Creative Officer Susan Rovner, and Lloyd Braun.[The Hollywood Reporter · Variety]
  • The platform rolled out in eight countries: Australia, Canada, India, Ireland, New Zealand, the Philippines, the United Kingdom, and the United States.[Variety]
  • The initial lineup features 10 titles, including contributions from 'The Bold and the Beautiful' head writer Bradley Bell and Abominable Pictures founder Jonathan Stern.[The Hollywood Reporter · Variety]
  • Monetization includes an ad-supported tier for select free episodes, virtual coins to purchase series access, and an all-inclusive subscription.[The Hollywood Reporter · Variety]
  • aTwist entered into a creative deal making it the exclusive home for Kevin Hart's Hartbeat microseries, a development and distribution partnership with BET, and an advertising deal with National CineMedia for movie theater screens.[The Hollywood Reporter · Variety]

Sources