Technology
Google releases Gemini 3.8 Flash models and secures antitrust legal ruling
Alphabet introduced new artificial intelligence models and enterprise pricing while avoiding a court-ordered breakup of its advertising technology business.
The short version
- Google launched Gemini 3.8 Flash and a specialized cybersecurity model alongside revised enterprise pricing to compete with rivals in agentic tasks and coding.
- A federal judge rejected the U.S. Department of Justice's bid to force Google to divest its ad exchange, ordering behavioral remedies instead.
- Market analysts question whether the lower-cost model lineup will help Google overcome its third-place standing behind OpenAI and Anthropic in enterprise AI.
Key facts
- Google released Gemini 3.8 Flash, priced at 75 cents per million input tokens and $3.75 per million output tokens, designed for coding and multi-step reasoning tasks.[CNBC]
- Google introduced Gemini 3.8 Flash Cyber, limiting initial distribution to government and enterprise security teams through its Fairwind Program.[CNBC]
- A federal judge declined the Department of Justice's request to mandate the sale of Google's AdX ad exchange, opting instead for behavioral remedies.[CNBC]
- Google Cloud CEO Thomas Kurian stated that nearly 75% of cloud customers are using its AI tools and spending approximately 50% above initial commitments.[CNBC]
- D.A. Davidson analyst Gil Luria estimated that Google remains a distant third in the enterprise artificial intelligence market behind Anthropic and OpenAI.[CNBC]