Business & Finance
Barilla to acquire Gal Gadot-backed mac-and-cheese brand Goodles
The world's largest pasta maker plans to operate the startup as an independent unit following regulatory clearance.
The short version
- The Barilla Group reached an agreement to buy Goodles, a mac-and-cheese company co-founded by actress Gal Gadot and CEO Jen Zeszut.
- Goodles will maintain its Santa Cruz, California headquarters and continue operating independently under its current 73-person team.
- The transaction remains subject to regulatory review, and financial details were not disclosed.
Key facts
- The Barilla Group agreed to acquire Goodles, which was established in October 2020 as Gooder Foods.[Variety]
- The startup was co-founded by actress Gal Gadot, Jaron Varsano, and CEO Jen Zeszut.[Variety]
- Following the transaction, Goodles will remain based in Santa Cruz, California, and operate as a stand-alone entity under Zeszut and its 73 employees.[Variety]
- Financial terms for the acquisition were not publicly disclosed.[Variety]