Automotive
Ford targets 100,000 first-year sales for planned Fathom electric pickup
The automaker is aiming for significant volume with its sub-$30,000 electric truck scheduled for production in early 2027.
The short version
- Ford has established an internal sales target of 100,000 units in the first year for its upcoming electric truck, the Fathom.
- The vehicle is planned to start at just under $30,000, feature a NACS charging port, and begin production in the first quarter of 2027.
- Reaching this volume would place the Fathom among the top-selling electric vehicles in the United States, a mark previously reached only by Tesla models.
Key facts
- Ford established an internal goal to sell 100,000 units of its Fathom electric truck in its first year on the market, according to reporting cited from the Wall Street Journal.[Electrek]
- Production of the Fathom electric truck is scheduled to begin in the first quarter of 2027.[Electrek]
- The Fathom has a planned starting price under $30,000 and will include a NACS charging port.[Electrek]
- Ford previously canceled its F-150 Lightning electric pickup after higher launch prices contributed to lower-than-expected sales.[Electrek]
What remains uncertain
- Whether Ford will maintain the sub-$30,000 price point upon release remains uncertain given previous pricing adjustments with the canceled Lightning pickup.[Electrek]