Business & Finance
Disney names former Xbox executive Jennifer Creegan as head of marketing technology and operations
The newly created leadership role is designed to integrate data, technology, and marketing across Disney's global entertainment divisions.
The short version
- The Walt Disney Company has hired former Xbox executive Jennifer Creegan to serve as its first head of marketing technology and operations.
- Creegan will join the company on September 7 and report directly to Chief Brand and Marketing Officer Asad Ayaz.
- Her responsibilities involve coordinating data and technology across divisions including film, streaming, sports, theme parks, and games.
- The appointment reflects Disney's broader efforts to streamline fan engagement and improve enterprise data integration.
Key facts
- Jennifer Creegan was appointed as Disney's first head of marketing technology and operations, with her tenure beginning on September 7.[Variety]
- In this newly established leadership position, Creegan will report directly to Disney Chief Marketing and Brand Officer Asad Ayaz.[Variety]
- Creegan will collaborate with teams across streaming, film and TV, parks and experiences, games, sports, and consumer products to integrate technology and consumer data.[Variety]
- Prior to joining Disney, Creegan was the head of strategy, business planning, and insights at Microsoft's Xbox unit and spent over two decades within Microsoft's advertising organization.[Variety]