Entertainment
Bobby Bones moves full-length video podcast to Netflix under multimillion-dollar deal
The agreement removes full video episodes of The BobbyCast from YouTube as Netflix expands daytime video podcast offerings.
The short version
- Bobby Bones signed a multimillion-dollar contract to stream his podcast, The BobbyCast, on Netflix.
- The agreement with Netflix and partners like iHeartMedia requires full video episodes to be pulled from YouTube.
- Bones built a multicam Nashville studio for the show, which has aired over 80 episodes since January.
- Comprehensive audience metrics for individual video podcasts remain unreleased by Netflix.
Key facts
- Bobby Bones agreed to a multimillion-dollar deal to bring his video podcast, The BobbyCast, exclusively to Netflix.[The Hollywood Reporter]
- Under licensing arrangements involving partners such as iHeartMedia and Spotify, full-length video episodes are no longer available on YouTube.[The Hollywood Reporter]
- Netflix began hosting video podcasts earlier this year, launching programs like The Bill Simmons Podcast and Barstool Sports' Pardon My Take to boost daytime viewing.[The Hollywood Reporter]
- Bones established a secured multicam recording studio in Nashville, releasing more than 80 episodes on Netflix since January.[The Hollywood Reporter]
What remains uncertain
- Specific viewership figures for The BobbyCast and other video podcasts on Netflix remain unknown because the platform has not released disaggregated performance data.[The Hollywood Reporter]
Sources
- Bobby Bones Built a Radio Empire. Netflix Is His New FrontierThe Hollywood Reporter metered