Entertainment
Asia leads global streaming scripted series commissions in first half of 2026, research shows
A study by Ampere Analysis finds the Asia-Pacific region accounted for 36 percent of major streaming greenlights, overtaking North America and Europe.
The short version
- Ampere Analysis reported that the Asia-Pacific region generated 36 percent of major global streaming scripted orders during the first half of 2026.
- Asia-Pacific secured 70 first-run scripted greenlights, surpassing North America's 46 and Western Europe's 44.
- Streaming platforms led by Netflix and Amazon Prime Video are focusing investments on established markets like India and South Korea, as well as emerging hubs like Taiwan and the Philippines.
Key facts
- The Asia-Pacific region captured 36 percent of first-run scripted TV orders from major global streaming services during the first half of 2026, according to Ampere Analysis.[The Hollywood Reporter]
- Major streamers issued 70 scripted orders in the Asia-Pacific region from January through June 2026, compared to 46 in North America and 44 in Western Europe.[The Hollywood Reporter]
- India led the Asia-Pacific region with 25 series commissions, followed by South Korea as the second-busiest market.[The Hollywood Reporter]
- Crime and thriller was the most-ordered genre among new commissions, while sci-fi and fantasy orders declined.[The Hollywood Reporter]
- Netflix quadrupled its scripted orders in Taiwan relative to the first half of 2025, while Amazon announced five new Prime Video series in the Philippines.[The Hollywood Reporter]
What remains uncertain
- Whether the shift in commissioning toward the Asia-Pacific region will sustain through the second half of 2026 remains unaddressed.[The Hollywood Reporter]
Sources
- Asia Surpasses North America and Europe to Lead in Streaming Scripted Series OrdersThe Hollywood Reporter metered