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Apple faces 2 billion pound UK lawsuit over App Tracking Transparency rules

A former British antitrust regulator has filed a class-action suit alleging the company misused its market dominance to harm app developers.

The short version

  • A former senior UK regulatory official filed a £2 billion ($2.7 billion) lawsuit against Apple at London's Competition Appeal Tribunal.
  • The suit alleges Apple abused its gatekeeper market position through its App Tracking Transparency framework to impose unfair conditions on third-party developers.
  • This marks the third complaint against Apple concerning its app tracking policies before the UK tribunal, with the outcome and potential damages yet to be determined.

Key facts

  • A £2 billion ($2.7 billion) lawsuit was filed against Apple at London's Competition Appeal Tribunal on behalf of app developers.[9to5Mac]
  • The lawsuit is led by Ann Pope, a former senior official with the UK Competition and Markets Authority, who alleges Apple caused significant financial harm to businesses relying on its ecosystem.[9to5Mac]
  • This action is the third legal challenge brought against Apple regarding its App Tracking Transparency feature at the Competition Appeal Tribunal; Apple is appealing an earlier loss and contesting another ongoing case.[9to5Mac]
  • Apple maintains that its privacy rules apply consistently, stating that its proprietary apps do not show the tracking prompt because they do not harvest the relevant tracking data.[9to5Mac]

What remains uncertain

  • Whether the Competition Appeal Tribunal will certify the class-action claim and hold Apple liable for financial damages remains undetermined.[9to5Mac]
  • Apple had not issued an official response to the filing at the time of reporting.[9to5Mac]

Sources