Entertainment
Wilson Pickett's estate partners with Primary Wave in catalog and likeness rights deal
The agreement grants the music company a stake in the late soul singer's publishing catalog alongside his name, image, and likeness rights.
The short version
- Primary Wave has formed a partnership with the estate of soul singer Wilson Pickett.
- The deal encompasses Pickett's name, image, and likeness rights as well as a stake in his music publishing catalog.
- The parties plan to collaborate on film, television, branding, and synch licensing projects.
- The financial terms of the agreement were not disclosed.
Key facts
- The estate of Wilson Pickett announced a partnership with Primary Wave covering name, image, and likeness rights and a publishing catalog stake on September 2.[Billboard]
- The collaboration will focus on branding, digital initiatives, synchronization opportunities, and film and television projects.[Billboard]
- Wilson Pickett died in 2006 at the age of 64 and holds songwriting credits on roughly 100 songs in the Songview database, including co-writing credits on tracks like 'In the Midnight Hour'.[Billboard]
What remains uncertain
- The financial valuation and specific ownership percentages involved in the transaction have not been made public.[Billboard]