Entertainment
UMusic and Outernet to open music-themed hotel in central London in 2026
The planned Denmark Street property marks UMusic's first hotel in the UK and will include venue operations and dining spaces.
The short version
- UMusic Hospitality & Lifestyle is partnering with Outernet London to open a new hotel on Denmark Street in late 2026.
- The development will serve as UMusic's first hotel in the United Kingdom and its second property in Europe.
- As part of the deal, UMusic will also assume operations and programming for The Lower Third, a 200-capacity music venue.
Key facts
- UMusic Hospitality & Lifestyle and Outernet London announced a partnership to launch UMusic Hotel Denmark Street in the fourth quarter of 2026.[Billboard]
- The London hotel represents UMusic's first location in the UK and follows the 2022 launch of UMusic Hotel Madrid.[Billboard]
- Under the agreement, UMusic will manage operations and event programming at the 200-capacity basement venue The Lower Third alongside Universal Music Group labels.[Billboard]
- The hotel will be located inside Outernet's Soho entertainment district, which also includes the 2,000-capacity venue Outernet Live.[Billboard]
What remains uncertain
- The specific opening date within late 2026 and the exact room capacity of the proposed hotel have not been disclosed.[Billboard]