Technology
MapQuest downloads surge following stance on US executive order
The mapping platform reached top app store rankings after declining to alter a geographical name, prompting efforts to introduce Android Auto integration.
The short version
- MapQuest reached the top ten free app rankings on both the iOS App Store and Android Play Store in the United States.
- The spike in downloads followed the service's decision not to adopt a name change for Lake Ontario mandated by a recent US executive order.
- MapQuest is accelerating the development of Android Auto support to help retain newly acquired users.
Key facts
- MapQuest reached the #8 free app position on the US iOS App Store as of August 30 and the #5 position on the US Android Play Store.[9to5Google]
- MapQuest reported that current traffic represents the highest chart position in its 30-year history, with overall usage increasing to approximately 50 times typical levels.[9to5Google]
- The increase in adoption followed MapQuest's refusal to rename Lake Ontario to 'Lake America' after a US executive order that prompted updates from competitors such as Google Maps and Apple Maps.[9to5Google]
- MapQuest, which already supports Apple CarPlay, confirmed it is developing Android Auto compatibility to help retain users.[9to5Google]
- The platform is currently owned by the advertising company System1.[9to5Google]
What remains uncertain
- The release date for Android Auto compatibility and MapQuest's ability to maintain high user retention over the long term remain unconfirmed.[9to5Google]