Entertainment
Kaskade partners with Pacific Music Group to expand Asian presence
The deal tasks the Hong Kong-based entertainment firm with managing the electronic artist's market development and brand partnerships across the region.
The short version
- Electronic music producer Kaskade has signed a strategic partnership with Hong Kong-based Pacific Music Group (PMG).
- PMG will oversee brand partnerships, media relations, and market development across Japan, Korea, Southeast Asia, and Greater China.
- The agreement also links into PMG's electronic music imprint, Ghostone Records.
Key facts
- Kaskade entered a strategic partnership with Pacific Music Group to grow his presence across Asian markets.[Variety]
- Pacific Music Group, founded in 2025 by Jonathan Serbin, Ne-Yo, Sonu Nigam, and MC Jin, will handle Kaskade's brand partnerships, media relations, and market development.[Variety]
- The territories covered under the agreement include Japan, Korea, Southeast Asia, and Greater China.[Variety]
- The partnership connects to PMG's dedicated electronic music imprint, Ghostone Records.[Variety]